Study Case: Andalan Feminine Care
March, 25th 2022
The Brief :
Celebrating International Women’s Day, Andalan wants to raise awareness that women have their own choice regarding any aspect of their life, including family planning choice and reproductive health knowledge. To ride the moment and deliver the brand message, Andalan held brand experience through talkshow and also virtual launch of Andalan Pregnancy and Ovulation Test Kit.
To optimize the campaign, we involve micro and macro women influencers that are related to the target audience in the category health, beauty, lifestyle, parenting, and are aware of women’s issues to join the virtual event. They will actively participate in the virtual launch, share the moment during & after the event, and also share product reviews after the event.