Study Case: Electrolux
March, 25th 2022
The Brief :
During the pandemic, ELECTROLUX wants to promote the AIR PURIFIER products that have 4 series through digital. The objective is to spread awareness and also a function of the product to keep the air clean at home to prevent the spread of the virus.
To optimize the campaign, we involve mega, macro and micro Instagram influencers in the lifestyle category to spread awareness about ELECTROLUX AIR PURIFIER by showing and spreading the function and also USP of the product.