Study Case: Meg Cheese
March, 27th 2022
The Brief :
MEG Cheese wants to announce a new product launch on digital, MEG Cheese Slice Melt. MEG Cheese wants to use the influencer's role and channel to spread awareness about the product launch and encourage people to try MEG Cheese Slice Melt.
To optimize the campaign, we involve macro and micro Tiktok influencers in the food and cooking category to spread awareness about the MEG Cheese Slice Melt by showing product buying activity at the minimarket and cooking an interesting food creation using the product to show the USP.