Study Case: Mitsubishi
March, 26th 2022
The Brief :
Mitsubishi wants to announce a new product launch on digital, NEW PAJERO SPORT. Also, Mitsubishi wants to use the influencer's role and channel to spread awareness about the NEW PAJERO SPORT.
To optimize the campaign, we involve macro influencers in the automotive category and also the media community to spread awareness about the NEW PAJERO SPORT and share the product review.