Study Case: Sania – Flour Category
March, 26th 2022
The Brief :
SANIA has launched a digital campaign called Sania Exclusive Masterclass. The campaign invited new culinary entrepreneurs to show their business and skill to win an additional venture capital in cash and get the opportunity to learn various knowledge from professional Masters that is important in order to develop their business. SANIA also wants to use the influencer's role and channel to promote and invite the audience to join this campaign.
To optimize the campaign, we involve many categories of influencers on Instagram that are related to the target audience such as a chef, mom influencer, cooking enthusiast, food content creator, food reviewers, food community, mom’s community, or food entrepreneur community.