Study Case: You Beauty

March, 27th 2022

The Brief :

Y.O.U Beauty wants to announce a new product launch on digital, Y.O.U SKIN ENERGY FACIAL SERUM with 5 series. Y.O.U Beauty wants to use the influencer's role and channel to spread awareness about the new product launch massively.

Strategy :

To optimize the campaign, we involve mega, macro, and micro influencers in the beauty and lifestyle category to spread awareness about Y.O.U SKIN ENERGY FACIAL SERUM product through Tiktok channel and make the serum viral. The influencers will share their first impression and also product reviews through their content.

Influencer Post :

Result :